About Me

I draw comfort from words—whether it’s reading or writing them—which is why a career that revolves around crafting narratives and telling stories interested me early on in life. Over the past 10 years, I’ve explored food, art, travel, people, wellness and finance by writing and editing my way through.

In the early years of my career I worked in custom publishing and print media, ultimately shifting my sights to digital media, creating editorial strategies, content and social media for a range of clients.

When I’m not at work, I enjoy reading fiction, spending time with my cat, planning my next holiday, scouring the internet for exciting restaurants/food experiences and cooking up a storm!

You can reach me at shirley11mistry@gmail.com or +91 9867408272

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View AUM from Patrizio Landolfi's creative lens

Considered to be the universal or primordial sound, AUM holds spiritual value in faiths such as Hinduism, Buddhism, Jainism and Sikhism. This sound, which is part of ancient iconography, is linked to concepts such as the mystical syllable or cosmic sound and is believed to reverberate in every cell of our being. AUM comprises three phonetic components which, according to Vedic traditions, are said to interpret different aspects or stages of cosmic creation. When you examine one phoneme at a tim

Anomaly Detection: Flipkart’s secret ingredient to consistent customer service

In a world dominated by data, collection and analysis is just the first step. What comes after makes all the difference. Given Flipkart’s massive operating scale, anomaly detection tech is innovative as it ensures a seamless customer experience. Much like a head chef who runs the noisy, full, and complex kitchen behind closed doors at a Michelin star restaurant, anomaly detection ensures that orders make the journey from warehouse to wish-master—and finally the customer—without hiccups or delays
The Financial Express •

Income Tax Planning: How to plan your taxes early and minimize your tax outgo

There are two types of taxpayers – those who plan their taxes at the very last minute and are at risk of making certain costly mistakes, and others who start their tax-planning early and are better-positioned to minimise their tax outgo and boost their savings. So, if you’re looking to ensure a smooth tax filing process and save money in tax outgo, you’ll be well-advised to plan your taxes early. Read on as we discuss a few tips on how to go about it. As you start planning your taxes early, i.e
Flipkart Stories •

Family business on Flipkart: keeping pace with Digital India

Digitalization is a megatrend that is likely to change the way business is conducted, and it is easy to see how the landscape has transformed already. As the Government of India lays emphasis on embracing the digital medium, sellers are keeping pace by starting their family business on Flipkart. Family businesses aren’t new to India, and as of 2017, India has the third-highest number of family-owned businesses. So it only makes sense that when it comes to running an e-commerce business, a famil
Flipkart Stories •

How Mohammed Imran’s Flipkart Chai fuels Flipsters' dreams

Whether you brew it with ginger to fight sleepy mornings, or steep spices in it to soothe a cold — it is the perfect antidote to everything. With milk, without milk, with a hint of lemongrass, a sprinkle of cardamom, refreshing undertones of mint, or laden with sugar. No matter how you drink your tea, it is what bolsters busy mornings, adds pep to slow afternoons, and plays silent spectator to hours of conversation with co-workers, friends and family. And Flipkart chai lovers are no different.